Pfizer Marketing Strategies

Pfizer Inc., discovers, develops, manufacturers, and markets take awaying prescription medicine for humans and animals and m some(prenominal) of the beings best-k straightwayn consumer brands. Their innovative, value-added products modify the caliber of life of people around the populace and help them enjoy longer, healthier, and more than productive lives. The play along has lead business segments: health c ar, animal health and consumer health care. The hook three worldwide pharmaceutical companies in sales are from GlaxoSmithKline, Pfizer and Merck respectively. In 2001, Pfizer annexd its market share and became the sales leader. They establish continued to lead the industry since. The main reason for their execrable growth is that their pharmaceutical products are able to improve the prime(prenominal) of life of their customers. Those products are Aricept, Celebux, Diflucan, Lipitor, Neurontin, Norvasc, Viagra, Zithromax, Zoloft and Zyrtec. Research an d development is merry to the achievement of any pharmaceutical company. Pfizer spent 7.1 billion on look into and development in 2003; this is the only pharmaceutical company that is confident of investing this much. Their future, as one company, with a exclusive answer and mission, is sharply defined. Pfizer Inc. wants to be the company that does more good, for more people, than any other on the planet. Innovation is critical to up health and sustaining Pfizers growth and profitability.

They are deeply committed to run into the needs of their customers, and we constantly focus on customer satisfaction. Pfizer is now implementing a strategy to drive perf! ormance within the ball-shaped business, expression on the business model and management value-system that they employ in the United States. The most important antecedence is to improve sales performance through the launch of forward-looking pharmaceutical products, encourage doctors to continue to prescribe existing products, and onset to increase consumption and enlarge the over-the-counter market. Pfizer is a satisfying and current brand, If you want to get a full essay, launch it on our website: OrderCustomPaper.com

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