Comparing three b2b or b2c web strategies :: essays research papers

I. IntroductionThe worldwide network of computers, called " lucre", provides opportunities for a company to do business in cyberspace. Organisations find it more and more important to represent them on the profits to come more customers, to amplification the publics awareness of the companies and their products, and to sell more of their products. However, corporate leaders are purpose it difficult to keep up with fast-moving markets and the customer conditions that are the hallmark of the Internet. on that point are numerous and widely varying predictions of the potential of doing business via the Internet, including the increase numbers of people with Internet access, of corporate Web sites, of Web spending by advertisers, and of total online shopping. Yet, confusion abounds concerning exactly what is happening, how much potential at that place really is, and what businesses should be doing to take advantage of it. The very nature of barter on the Net domiciliate be baffling, even to the experienced marketer. some(prenominal) businesses and consumers perceive many obstacles to successful online commerce. In order to successfully act online market share, companies are compelled to design marketing strategies specifically for the development highway.I.A. Popularity of the InternetFrom its comparatively humble beginnings in the 1960s as a kernel for protecting US mainframe computer systems in the Cold War, to a 1970s link for scientists and academics to share data and research, the Internet has blossomed in the nineties into the information ages curious marriage of the personal computer and citizens band receiving set (Hof and Verity, 1994), instantaneously linking a user with the whole electronic world and providing the heart and soul to interact with that world. This explosive growth of the Internet, including commercial networks and services, has been accompanied by an amazing increase in the population of Internet users. The huge p otential of customers and consumers has businesses scrambling to get on to the Web, with its low cost and broad reach. Millions of people worldwide can utilize the Webs affordable and easy access to view product, service and information offerings from an unknown number of potential entrepreneurs. (Chaffey et. al., 2003)Estimates say that the business side of the Internet is small today, but with untold billions in potential sales looming ahead. The prospect of millions of bright, well-educated, upwardly mobile people searching for some new subject in which to spend their money has been too attractive for many businesses to ignore, in spite of slow initial momentum (Johnson, 1995).