Banyan Tree Case Essay

banian manoeuvre is founded in 1992 by Ho Kwon Ping.The prime(prenominal) banyan tree tree diagram opened in 1994 in Phuket Island.The resorts were fancyed to blend into the born(p) environment. Corporate Strategies K. P. Ho thinks that company should postulate the physical and human environment when make business decisionsBusiness StrategiesGoals one of the pinnacle two or three supreme players in a global musculus quadriceps femoris which is very niche but yet very global K. P. Ho said. scene Banyan Tree provides a extravagance retreat for guests.The Banyan Tree marking market is narrow and affluent. Competitive receipts Banyan Tree goes into locations that are non heavily developed and create sustainable resorts. Logic Banyan Tree intends to carry locate in diverse locations note Focus through a specialtyEnvironmental summarySociocultural FactorsTerrorist attacks family 11,2001 and the Bali bombingsThe SARS outbreak of 2003Economic and congenital Fact orsThe Asian monetary Crisi of 1997The Indian sea Tsunami of 2004Porters Five Forces mystify customer Buying Power feeds to be moderateCustomers are few in numberHigh buying force-outFew promptly avaibleSupplier dicker PowerTends to be high repayable to the unique locations and high quality products exclusively a limited number of suppliers functional to provide these products and services Entry BarriersTend to be highLarge capital requirements and government regulationsSubstitutesDue to Banyan Trees niche market and conception it is important for them to be aware of readily available substitutes Rivalry Among Existing FirmsBanyan Tree CompetitionAman ResortsComo HotelsSix Senses Hotels iodine and only ResortsAngsana CompetitionFour Seasons nirvana HotelsStrategic DirectionMission logical argumentWe want to build a globally recognized fire stake which by animate exceptional experiences among our guests,instilling pride and integrity in our associates and enhancing the phys ical and human environment in which we operate, will deliver attractive returns to our shareholder. muckle StatementTo build on its brands, Banyan Tree and Angsana to create a change group of niche resorts and hotels in strategical locations throughout the world, which would be complemented by lobby and property sales,spa and gallery ope proportionalityns. organizational alternative AnalysisStrengths puff up known and honourable brand nameStrong brand identityBrand visibilityCustomer LoyaltyWeaknessesLack of knowledge of score market in global petty(a) talent poot to choose from because properties are in remote locations Organization Resource AnalysisPhysicalUnspoiled,unique locationsOutstanding facilitiesSustainability Sensitive designHumanCEO is a major(ip) source of competitive advantageWell trained and motivated employeesCorporate Partners much(prenominal) as American Express,Citibank etc.FinancialProfits have risen importantly since the 2004 TsunamiHigh price to cost r atioStrong links to financiersGeneral Organizational ResourcesBrand and organizational reputationAspirational brand positionKnowledge and LearningEntrepreneurship dodgingDiverse culture