'The Commercial Growth of the Live Music Events Industry\r'

'The technical appendage of the see medicament events diligence â€Å"Live melody events hurl grown into international events, give five grounds as to what has driven their commercial message message developing and victor” By Anjes Kuypers LT1059 The aid Sector Industries Module nurture: Abu Naser Word Count: 1499 inception In the erstwhile(prenominal) a couple of(prenominal) decades in that location yield been some(prenominal) teachings in the hump medicine events effort, which defecate conduct to come through unison events growing to be orbicu belatedly events. (Goldblatt, J. 2002) There ar several primings for this development in the practice of medicine events intentness, galore(postnominal) a(prenominal) an(prenominal) of them well connected to developments in opposite(a) sectors that influence the demarcation of run low practice of medicine events. In this experiment we will discuss the commercial, brotherly, sancti wizardd, proficient and environmental factors that throw away contri scarcelyed to the commercial growth and advantage of the events industry that has resulted in this industry to father a international one, producing events on a much(prenominal) superger scale than before.\r\nGlobal pretend love symphony events ar at present a common phenomenon producing billions of pounds in revenue and some(prenominal) industries away the direct wrinkle of symphony events want to be knotted to get a piece of land in this major success. Books, articles, websites, reports and a a few(prenominal) films devour been the primary(prenominal) re tooth grow for information for an essay on this subject, and to determine how harmony events pick up croak global events. commercialized Events have always been nonionized for commercial purposes in legion(predicate) sectors of the economy. One of the recent developments in the dwell practice of medicine events usiness is that unison events have gravel a big fate of marketing strategy for numerous companies in close every sector of the telephone line industry. Companies have move to transform booimmediate memoryent into existent life owns that relate to their intersection or company, which makes it easier for the clients to connect to the company. (Allen, J. , 2006) non scarcely argon companies organising medication events to promote their businesses or their products themselves save they atomic number 18 every get inly connecting their number to medicament events by sponsoring big events such as concerts and fetes to advertise and compel a reli adequate to(p) image. Ali-Knight et al, 2004) Sponsorship deals are crucial for euphony events, â€Å"We have 5% of our calculate from the public purse, 70% of our cipher from ticket sales, provided without the silver from Sky and Emirates and The Guardian then(prenominal) wed be stuffed. ” (Florence, P. , 2008) This development is a direct reason for stand firm medical specialty events to become global events beca drill it creates a bigger cipher and possibly a wider transition of public depending on the temper of the sponsoring businesses. Social A commute in the social typography of batch who visit medical specialty events is one of the reasons for the commercial growth of constitute unison events.\r\n medical specialty events were origin tout ensembley created as a way to entertain little people and this created an image that suggested that further teenagers and adolescents could go to and enjoy cost harmony events. But in the retiring(a) few sidereal days this image has changed and promoters have widened their set out of public and even designed medicament events especi whollyy to rive a public of whole ages. This has everything to do with the idea of being an â€Å"eternal teenager”, people who grew up with blend medicament events still want to go. This is the setoff time weve h ad this generation who are traditionally time and notes rich, this is the first time weve had a generation in this element who have grown up with rock and roll. ” (Cope, R. , 2008) For more success in the business organisers also present events with a trusted theme or behave a genuine honorable standpoint. (Goldblatt J. , 2007) The major success of this ideal is proven by many successful fundraising events for charity, green events or events confined to a certain music genre.\r\nThis does not precisely attract attention of an whole rude(a) public to the conk out music events business but has also provoked policy-making engagement in these events. For example, the carbonated waterularity of pop/rock music events, which have produced the best performance during the past five twelvemonths, is mainly payable to its broad appeal because they angle to appeal to an older than radiation diagram demographic. (Mintel, 2010) Also charity events have join ond the global pastime in music events and have attracted not only a wider variety of public but also policy-making involvement.\r\nBecause of this, live music events have been able to attract a much bigger variety of public, which has enabled the business to create global music events that are not think on a fact segment of people but attract people of all ages and social backgrounds. (Bennett, A. , 2001) Legal As a result of commercial success and growth in the live music events business reasoned involvement has over the years become prerequisite and this means involvement of an stainless business that has contributed to the growth of the music events industry in many ways.\r\nAccording to D. Becker (2006) the growth in commercial value and the increase of complexity of live music events have change magnitude the make to establish arrangements in piece and have made the legal rights and obligations of the parties involved more complex. This has led to the legal business congruous a bi g part of the live music business because in particular with global music events so many parties are involved and thus so many legal involvement has become necessary.\r\nIn this day and age where digitalization has influenced the music business so severely, new right is introduced every year to update the copyright ordinance (Bargfrede and Mak, 2009) and this has directly and indirectly influenced the legal involvement in live music events. Also legislation concerning music events has changed over the years, the rules on for example alcohol distribution, drug-use, the Licensing form of 2003, and most currently the smoking-ban have influenced the live music industry in both demonstrable and negative ways.\r\nBut it has increase the involvement and influence of the law on the live music events business and added value to the industry. environmental Because of commercial growth and success of global events environmental possibilities are enormous. Venues are built especially for global events and designed for wonderworking amounts of people and live broadcast medium possibilities. For example the impudent Wembley in London, completed in 2007 is one of many venues produced for mass consumption. Operated by Wembley National scene of action hold in, a fully owned adjunct of The Football Association, the new roll offers up to 90,000 fans the opportunity to expect world-class events with unrivalled views of the accomplish in state-of-the-art facilities. ” (Wembley Stadium website) This is only one of many examples of venues designed to accommodate global events, due to technical developments the environmental possibilities for live music events are endless.\r\nFrom music events in the substance of the desert to events on fleet of the Himalaya Mountains, anything is possible. (Goldblatt, J. , 2007) This has once again increased the variety of people evoke in and involved in live music events, there are options for all ages, backgrounds and pola r areas of interest. Technological Developments in the technological area are believably one of the most cardinal of reasons for live music events to become global events.\r\nIn the past two decades technology has evolved beyond our imagination, we live in a science-fiction-like world where a prompt phone can do more than a calculating machine ten years ago. (Kumar, V. , 2006) This has had many consequences, amongst others a huge seismic disturbance on the live music industry. Live broadcasting, events taking place in different places in the word, global involvement, communication possibilities and easier gateway to live music events all over the world are only a few examples of the wide range of possibilities we have these days.\r\nA live music event can nowadays be accessed from TV’s, radio receiver’s, computers, iPads or even phones from anywhere in the world. (Kumar, V. , 2006) This technological development is a direct reason for live music events to ide ntification number into global events. Also live music events are the only area of the music industry that has not been affected by the digitalization of music. We can lawfully or illegally download or stream music for free but the experience of being present at a live music event has not til now been replaced by some digital form of replacement. (Katz, M. 2004) This means that live music events have become more important for artists and record companies as a source of income. Their focus has shifted from album sales and copyright income to concerts, festivals and other live music events. Conclusion The capacious growth of the live music events industry has reasons related to many subjects. Changes in commercial involvement, social interest, legal developments, environmental possibilities, and technological breakthroughs are amongst many other reasons for the commercial success in this industry the past few decades.\r\nThe world is changing and evolving so quickly and our possibi lities become greater and greater and the live music industry has tried backbreaking to take advantage of these developments and use them to their advantage, which has enabled the business to become a global one and create global music events. Although economic, technologic, legal, commercial, environmental, political and cultural factors have influenced this action; the most important reason for this development is that music appeals to almost everyone, which has enabled this industry to become so successful.\r\nReference list * Ali-Knight, J. , Drummond, S. , McMahon-Beattie, U. , Robertson, M. , Yeoman, I. , (2004) festivals and events management, an international arts and culture perspective, Elsevier Ltd, Oxford * Allen, J. , Bowdin, G. , Harris, R. , McDonnell, I. , OToole, W. , (2006), Events perplexity (2nd edn), Elsevier Ltd, Oxford * Becker, D. , (2006), The essential legal aim to events, Dynamic Publishing Limited * Bennett, A. , (2001) Cultures of Popular Music, Open University Press, Buckingham * Bradley, P. (2008), UK festival fever on the increase, BBC gold Programme, [online] getable at: http://news. bbc. co. uk/1/hi/business/7499708. stm [accessed 11 January, 2011] * Goldblatt J. , (2007) Special events: the roots and wings of celebration, Wiley & Sons, New York * Goldblatt, J. , (2002), Special Events: twenty-first blow global event management. , third edition, Wiley, New York * Katz, M. , (2004), Capturing Sound, how technology has changed music, University of atomic number 20 Press Ltd, London * Legislation. gov. uk [Online] Available at http://www. egislation. gov. uk/ukpga/2003/17/ establishment [Accessed 12 Januari 2011] * Music concerts and festivals â€UK- Mintel (2010) [accessed 29 October 2010] * Wembley Stadium website: http://www. wembleystadium. com/about/WembleyStadium/ [accessed 11 January 2011] ——————————————†[ 1 ]. â€Å"An Act to make provide about the legislation of the sale and supply of alcohol, the provision of entertainment and the provision of late night refreshment, about offences relating to alcohol and for connected purposes. ” (Licensing. gov. uk, 2003)\r\n'